2024 Pac Global Student Design Competition
Finalist | Hosted by Kellogg’s & PAC Global | 2024
OVERVIEW
The challenge was to redesign the Pringles U.K. packaging to provide the consumer a more universal design with better inclusivity, accessibility and sustainability. By selecting a substrate that aligns with our environmental goal and redesigning the structure with our re-imagined user journey in mind, we were able to create a never-seen before consumer package that would capture strong consumer attention and interest.
In early 2023, Professor Stuart Werle, who taught our packaging design course at OCAD University, offered our team and three other teams the opportunity to participate in a competition following the course. We explored multiple design concepts, and the direction we ultimately chose was deemed strong enough by the committee established by Professor Stuart for us to represent OCAD University. We refined and further developed this chosen direction, resulting in a final design that is both revolutionary and inclusive.
DELIVERABLES
Renderings & 3D Mock-ups
2D Graphic Components & Die-line
Presentation Slides
Physical Prototype
TEAM
Yurun Ouyang
(Design Ideation, Graphic Design, 3D Modeling, Rendering, Prototyping)
Felix Xu
(Design Ideation, Presentation Slide)
Oscar Yu
(Design Ideation, Illustration, Prototyping)
Stuart Werle
(Professor)
TIMELINE
2023.09- 2023.11
Project started.
Concept explorations, design iteration, rendering, prototyping.
2023.11- 2023.12
Determined as OCAD's representing team. Further refining and finalizing design.
Entry submitted.
2024.02
Results announced: Finalist position.
INFO
https://www.pac.global/academia-students/
PROTOTYPE
3D printed structure & print laminated surface
PRESENTATION SLIDES