Del Monte

Packaging Redesign | Design & Mock-Up & Prototype | 2023

OVERVIEW

This project was one of the assignment from the Packaging Design course at OCAD.

This project involves redesigning the packaging for Del Monte's Tetra Pak juice line, aiming to modernize its look while retaining its heritage. The redesign includes a minimalist illustration style, streamlined graphics, and a refined color palette. The project addresses challenges such as competitive pressure, outdated graphics, and readability issues, offering a more modern identity. A series of mockups and revisions help refine the design, aligning it with both brand identity and consumer appeal. The project also introduces a low-calorie version to expand Del Monte's market reach.

DELIVERABLES

Mock-ups

Physical Prototype

Presentation Slides

2D Graphic Die-line

TEAM

Yurun Ouyang

(Student)

Felix Xu

(Student)

Oscar Yu

(Student)

Stuart Werle

(Professor)

TIMELINE

2023.02

Requirements posted.

Redesign of an existing food or beverage package from a branded line, focusing on one variety but differentiating across three varieties, with students working in small groups to fulfill development stages efficiently.

SOFTWARES

Adobe Photoshop

Adobe Illustrator

Google Slides

FINAL MOCK-UPS

Mango, Mango Low-Sugar, Guava, Pear